One tap.
Wherever you point it
A small acrylic plaque sits on your counter or your tables. A customer taps their phone on it and your page opens on their screen — your menu, your booking page, your Google reviews, whatever that plaque is set to this week.
Reviews are one thing we do.
Not the only thing.
A Nudge plaque is a piece of your counter that points at any page you choose — and can point somewhere different next month. Reviews are one of the things it does. Menus, ordering, bookings and events are the rest.
The round plaque — ordering
The face says ORDER HERE — a customer taps it and your menu or ordering page opens, no app, no QR. It still runs on a link we can repoint any time, and each plaque reports separately, so you can see which table taps it and at what hour — "nobody uses the one on table nine" stops being a guess. Other wordings for bookings and events are on the way as variants of the same plaque.
The square plaque — Google reviews
Five brass stars and the word REVIEW, so a customer knows what it is from across the room. One job, done without a staff member having to ask for it.
The staff card — per person
A credit-card-sized NFC card on a retractable reel at the hip. The staff member pulls it out, the customer taps it, it snaps back. The rating attributes to whoever asked, so the dashboard can rank your team inside the location — and nothing is printed with a name, so a card is reassigned rather than reprinted when someone leaves.
Every one of them is the real thing, turning — drag any of them. The plaques are cast acrylic 3 mm thick — Ø90 mm round, 100 × 100 mm square — and never metal, because NFC will not read through it. The staff card is a laminated PVC credit card, 54 × 85.6 mm.
You don't have a goodwill problem.
You have a friction problem.
Every step between I'd happily do that and the thing actually happening is a place where it dies.
It is the same problem whatever you are asking for. Your staff already ask people to review you, and some customers even mean it when they say yes — then they get in the car and it is gone. The menu QR by the door gets scanned by nobody because nobody is standing there. The booking link lives in a bio that no one opens at the table.
The ask depends on the staff member, the queue and the mood — and it quietly stops at 11am when it gets busy.
It doesn't get shy
The same ask at 7am and at 3pm, on the day your best staff member called in sick.
It happens in the room
At the table, while they are still sitting there — not six hours later in a car park.
It gets counted
Every tap is recorded, whatever it points at, so you know which counter, which table and which hour is doing the work.
Three steps, about two seconds
They tap
Phone near the plaque. Nothing to download, nothing to sign up for, no camera to open.
Your page opens
The link runs through our system, so where it lands can be changed later without reprinting anything.
You see it
Which plaque, what day, what hour. The tap is counted whether they follow through or not.
The part you cannot buy on a marketplace
On the software, every plaque points at a link we run rather than one burnt into the chip. That single fact is what turns a sticker into a system.
- Repoint in seconds. Menu this fortnight, bookings the next, an event for one weekend and back again on Monday. Changed from a phone — nobody touches the plaque.
- Count everything. Taps and unique people by plaque, by table, by hour, with the busiest spots ranked and the week drawn as a heatmap.
- Route by rating. On the review plaques, a happy customer goes to your Google listing and an unhappy one can reach you privately first.
- Run more than one room. Each location is kept separate, with its own team, and one switch shows you the group.
One dashboard, all three pieces
Reviews get their own reporting. The general plaques get their own — taps per table, per hour, per destination — so a menu plaque is measured like a menu plaque rather than squeezed into a reviews report.
It also gives each staff member their own code and ranks them inside the location, which tends to settle the argument about who is actually remembering to ask.
Reviews are the last thing a person checks before deciding where to go, and review count and rating feed straight into which local businesses Google shows first. That is one reason to point the first plaque there — and it is the only claim on this page you can verify without us. Menus and Staff Performance are the other two, and either is just as good a place to begin.
Your review count today is a number. In sixty days it is a different number.
Buy the plaques once.
Add the software when you want it.
The plaques are a one-off purchase, and you can buy them on their own. You buy them, we install them, and they are yours to keep — they do not come back to us if you ever stop. What that comes to depends on your floor, so we work it out standing in your location rather than guessing at it on a web page. Bought on their own there is nothing to sign and nothing recurring — it is a purchase, and that is the end of it.
The software is a separate subscription, and it is up to you — though it is the part we would push you towards. The plaques work without it, but the software is the half that lets us actually help: repointing a plaque without touching it, seeing what is being tapped and when, and reporting on whether any of it is working. One price for the business: $99, $149 or $199 a month by size for the first feature you pick — Google Reviews, Menus, Staff Performance or Staff Attendance — or 20% less paid yearly. A second feature is $50 more a month, the same $50 at every tier, and a third is discounted from there. Your tier also sets how many locations that one price covers — one, up to three, or up to five — and it covers all of them at the one price rather than charging you again for each. More than five locations is Enterprise: a group we quote rather than a number we publish. Take it on day one or a year later. Buy the plaques on their own and each chip is written straight to your own page — your Google review link, your menu — so it works with nothing of ours behind it. Add the dashboard later and we come out and re-point the same chips where they sit — a site visit we quote at the time, not a reprint: same plaques, same spots, nothing prised off a wall. The first 30 days carry no contract at all, whenever you start them: you pay for that month, we report at day 23 on what actually happened, and you decide. Only if you continue past 30 days does a term begin, written into the agreement in plain figures before you sign.
Take more than you think you need
The whole thing works better with one on every table rather than one by the register — a plaque nobody walks past is a plaque doing nothing. And because the subscription is one price for the business rather than a rate per plaque, covering the room properly costs you nothing extra every month.
Can't I just buy one of these online for fifty bucks?
Yes, and it would work. It would point at one fixed link forever, tell you nothing about whether anyone used it, and be your job to set up and redo when something changes. Ours turn up programmed and installed, pointing at a link we run — so the same plaque can be repointed and counted the day you want that. The sticker is cheap; the work around it is the product.
Is this only for Google reviews?
No. The square plaques are built for reviews; the round ones carry no mention of them and point wherever you like — menu, ordering, bookings, an event. Plenty of locations run both, and some run no review plaques at all.
What happens if we cancel?
You keep the plaques and they keep opening where they are set — you bought them outright, so nothing comes back to us. What stops is what the subscription pays for: changing where a plaque points, the dashboard, the reporting and the private feedback inbox. Notice is thirty days in writing, and if you end a minimum term early there is an early-termination fee, set out in your agreement before you sign it.
What would you point the first one at?
Ten minutes, in your location, with a plaque on the table so you can tap it yourself. We will bring one and set it live in front of you.