Every plaque, table and staff card reports into a dashboard we wrote ourselves — whichever job your tags are doing. Where each customer lands, what they did when they got there, and every tap down to the table that earned it.
These are the four things a Nudge tag can be doing, and they are the same four names you will see across the top of your dashboard. A location can run one of them or all of them.
Google reviews
Turning a good visit into a public review, without a staff member having to ask.
A customer taps the review plaque on the counter.
They pick a rating on their own phone. No app, no login.
At or above the threshold you set, they land on your Google listing with the review box already open.
Below it, they reach a private note that comes to you instead — with a link to review you publicly still on the screen, always.
In the dashboard: the Google Reviews tab — how many opened the page, how many rated, how many cleared the threshold, which placement they tapped, and your listing’s rating tracked over time.
Worth knowing: once someone is on google.com there is no callback, so nobody — us included — can confirm a specific person posted. What you get is your review count and rating over time, set against how many people were sent.
Menus
Putting your menu on the table, and finding out which tables actually get used.
A customer taps the tag on their table.
Your menu opens straight away — a PDF, a web page, anything with a link.
Every table has its own code, so table four and table nine are counted separately.
In the dashboard: the Menus tab — taps and unique people, tables ranked by use, busiest days, and what people are scanning with.
Any single table can be paused without touching the rest of the location, and the menu can be repointed at a new link whenever it changes — the tags never need reprinting.
Staff Performance
Seeing who on the floor is actually looking after people.
Each person carries their own card on a retractable reel.
The customer taps it and rates the person who served them.
The rating attributes to whoever asked, and is ranked inside that location.
In the dashboard: the Staff Performance tab — ratings, average, the spread of stars, taps, and what each person’s customers wrote.
A staff rating never posts to Google. It rates the person, not the location, and stays inside your dashboard. Nothing is printed with a name either, so when someone leaves the card is reassigned rather than reprinted.
Staff Attendance
Your team clocking themselves on and off with a tap, instead of a paper book nobody trusts.
A tag goes up at each site — the door, the crib room, the ute.
Someone taps it to start their shift and taps it again to end it. They enrol once with a PIN, and the timer runs on their own phone.
The hours land as timesheets you can check, correct and export for payroll.
In the dashboard: the Staff Attendance tab — who is on right now with the clock ticking, hours by person and by site, and an export that goes straight to whoever does your pay.
The only one that is not about your customers at all — nobody outside your team ever taps it. It flags the obvious things quietly, like a device whose clock is wrong or a tap from nowhere near the site, and leaves the judgement to you.
Others
Every other reason someone taps — the WiFi password, your socials, a booking page.
You pick what the tag is for: WiFi, a social profile, a link hub, bookings, loyalty, an event, a feedback form, or any address you have.
Some open a page we host for you — the WiFi one shows the network name, a tap-to-copy password and a join code. The rest go straight where you pointed them.
Repoint it whenever you like. An event tag can be given an end date and retires itself.
In the dashboard: the Others tab — how many of these plaques you have, taps over the period, which one is tapped most, and a count by type. On a link hub you also get the clicks on each individual link.
The one job that is not about a rating. Nothing here asks the customer for anything, so it never touches your reviews or your staff numbers.
None of them is the base plan. You start with whichever one you want — Google Reviews, Menus, Staff Performance or Staff Attendance — and each further one you add costs more. The rest of it comes along free on every tier: link hubs, WiFi and socials are never counted as a feature and never priced. Which features each of your locations runs is chosen individually, and switched on or off without touching anything physical. We go through what each one means with you before anything ships.
AI Nudge
Separately, we check that machines can read your business at all.
Search engines and AI assistants answer questions about you using whatever they can parse. AI Nudge audits your details, your own website, your structured data and whether crawlers are even allowed in — scores it against what it could actually assess, and tells you what to fix. It re-checks every week, and it is included at every tier of the software, whichever feature you started with. It rides on the subscription rather than on the plaques, so a plaques-only purchase does not carry it — there is nothing running each week to do the checking.
It is a months-long, compounding process rather than a switch, and it never promises a ranking. The full method, the timings and the honest limits are written out in one page.
The screen you land on. How many people tapped a plaque, what they thought of you, and how many of them went on to leave a Google review.
Avg rating3.9/5
Happy (4★+)72%
Page opens387
Unique visitors82
Sent to Google56
Avg / day12.9
Rating distribution
542 · 54%
414 · 18%
37 · 9%
26 · 8%
19 · 12%
78 ratings · 56 to Google · 22 caught privately
Reviews vs menus — where the taps come from
Review44% · 169
Menu56% · 218
36%menu → review crossover
49 of 138 menu visits led to a rating the same day. A menu tag is not only a menu — it is a second chance to ask.
By channel
Channel
Opens
To Google
plaque-1
107
21
jordan (staff card)
62
n/a
table-3
51
5
table-7
50
6
table-1
29
4
Every plaque, table and staff card has its own link, so they split out on their own.
The complaints, kept private. Anyone who rates you below four stars writes to you here instead of writing it on Google. This is the tab that saves your rating.
What this is telling you
28 messages, averaging 1.9★. The most common theme was food quality (11 of 28).
Food quality11
Staff5
Wait4
Drinks4
Noise and atmosphere3
Worth checking whether the mentions name the same dish. A single item is a kitchen fix; spread across the menu points at timing or holding.
Check the Staff Performance tab for the same window. If the mentions cluster around one person's shifts, that is a coaching conversation, not a policy change.
Every message is a private note from a customer who rated below your threshold — it never reached Google. Export the lot to a spreadsheet whenever you want it.
Only if you run menu tags on your tables. Which tables actually get used, which nights are busy, and what people are scanning with.
LiveDemo 28 tables · 218 taps · forwards to the location's menu
Taps218
People44
Avg / day7.3
Tables8
BusiestTable 3
Busiest days
Sun43 · 20%
Thu42 · 19%
Sat35 · 16%
Mon33 · 15%
Fri29 · 13%
Tue19 · 9%
Wed17 · 8%
There is a day-by-hour heatmap beside this, read in your location's own timezone.
Phones
iPhone60%
Other25%
Android16%
Per table
Table
Taps
People
Table 3
51
12
Table 7
50
13
Table 1
29
8
Table 8
20
8
Table 2
19
9
Each table has its own link, and any one of them can be paused without touching the rest.
Only if your team carry staff cards. How each person is rated by the customers they served. These ratings stay inside the location — a staff card never posts to Google.
Staff Performance — ranked inside this location
#
Person
Ratings
Avg
5★
Taps
Last tap
1
Jordan
15
4.2
8
62
Fri, 21 Aug
Each person carries their own staff card, so the rating attributes to whoever asked. Ranking stays inside one location on purpose — comparing a quiet Tuesday to a full Saturday would only tell you which room is busier.
Figures above are from our own demo workspace, not a customer's. On the walkthrough we open the real thing with your listing in it.
What it does
Six things, done properly
Routes by rating
The customer taps and picks a rating. Above your threshold they go straight to your Google listing with the review box open. Below it they land on a short private note that comes to you instead. You set the threshold, and we go through the options and what each one means with you in person before anything is switched on.
Catches what nobody says out loud
The private note is two fields and no login. Most of what arrives is small and fixable: a cold plate, a wait nobody explained, a table never cleared. It lands in your inbox in the app, with the words the customer actually wrote, and the whole inbox exports to a spreadsheet whenever you want it.
Down to the table and the hour
Every plaque and every table has its own link, so you see which spot actually gets used and when — taps and unique people, busiest tables ranked, busiest days, and a day-by-hour heatmap read in your location's own timezone rather than ours.
Menus and tables, not just reviews
Point a plaque at your menu — a PDF, a page, anything with a link — and number your tables one at a time or a whole range at once. Then you can finally answer which tables are busy, and whether the people reading the menu ever go on to rate you.
Who is actually asking
Give each staff member their own staff card — a credit-card NFC card on a retractable reel — and the dashboard ranks them inside that location. It settles the argument about who is remembering to ask — and it is ranked within a room rather than across the group, because comparing a quiet Tuesday to a full Saturday tells you nothing.
Pause anything, instantly
Turn off one table, one plaque, one whole location — or just the menu while reviews stay live. Nothing is reprinted and no tag is wasted: the piece stays valid and comes back the moment you switch it on.
Each location, kept separate
Each location keeps its own numbers, settings and team, with nothing leaking between them — and one switch to see the whole group at once. How many locations one subscription covers is set by your tier: one, up to three, or up to five, at the one price. More than five and we quote the group.
Team access, free
Send a link and a manager joins. Scope them to a single location or make them view-only. The subscription is priced for the business, never per person.
A report you didn't ask for
A monthly summary writes itself — taps, ratings, feedback and what moved — and waits in the app as a PDF, with a notice on the dashboard when a new one is ready.
One thing worth knowing if you are starting with Google Reviews: you do not have to hunt for the right Google address. Paste any Google Maps link for your location and we turn it into the one that opens the review box directly, which is the difference between a customer reviewing you and a customer landing on a map.
How you learn it
Shown in person, not studied
We do not expect anyone to learn a dashboard off a web page. The software is walked through with you in your location, on your own listing, with your own plaques in front of you.
Ten minutes covers the whole thing: where each plaque points, how to change it, and where the numbers live. You leave knowing how to use it rather than having read about it.
Anything you want changed after that is a message to us — most locations never open the dashboard themselves, and that is a perfectly good way to run it.
The dashboard and the redirect layer behind every plaque are both ours. That means we can add what a location actually asks for instead of waiting on somebody else's roadmap, and it means the thing you are relying on is not one price rise away from disappearing.
Rating routing
Private feedback inbox
Per-table analytics
Hour-by-day heatmap
Menus
Staff Performance
Other tap destinations
Hosted WiFi pages
Multi-location workspaces
Scoped team access
Monthly report
CSV export
What it costs
Buy the plaques once. Add the software when you want it.
The plaques are a one-off purchase, and they can be bought on their own. You pay for them once, we install them, and they are yours — they do not go back to anyone. What that comes to depends on how many your floor needs and whether they carry your branding instead of ours, so we price it standing in your location rather than guessing at it from a web page.
The software is a separate subscription, taken when you want it — and the part we would push you towards. It is what makes a plaque repointable and measurable — the link, the routing, the dashboard and the reporting all run through it, which is to say it is the half that lets us help rather than just hand you an object. You do not have to decide on day one. Plaques bought without it are written straight to your own page and work with nothing of ours behind them; add the dashboard a year later and we come out and re-point the same chips on site — a visit we quote at the time, but no new plaques and nothing prised off a wall. One price for the business, not per plaque and not per person: add as many plaques and team logins as you like and the number does not move. Locations are the one thing the tier puts a ceiling on — it sets how many of them that single price covers, rather than charging a price for each — and a group past five is quoted rather than listed. However you come to it, the first 30 days run with no contract: we report at day 23 and you decide at day 30 whether a term starts at all.
Pick the features you want
Tier 1
—
One service point, no table service — takeaway, food truck, a one-chair barber
More than five locations is Enterprise. There is no list price for a group that size — we quote it for the group rather than push it into a band built for one room. Tell us what you run.
Paying yearly is 20% less, twelve months up front. Your tier is set when you sign, from what we see on the walkthrough — the size of the business first, how many locations it has to cover next, the number of plaques as the check. If your business outgrows its size band we move you up at renewal, never mid-term. Locations work the other way round: open one beyond what your tier covers and you move up straight away, from your next invoice — no part-month arithmetic and nothing backdated.
The tier also sets how many locations that one price covers. Tier 1 covers one location, Tier 2 up to three and Tier 3 up to five — and it is a ceiling, not a multiplier. Three shops on Tier 2 pay $149 a month between them, not $149 each, so opening the second and the third costs nothing more every month. Each one still gets its own space, its own destinations, its own team and its own numbers.
Past five locations we do not publish a price. A group that size is quoted as a group rather than pushed into a band that was never built for it, so it starts as a conversation. Tell us what you run and we will work it out with you.
The tier price buys one feature, and you choose which. Google Reviews, Menus, Staff Performance or Staff Attendance — a location that starts with menus pays what a location that starts with reviews pays. A second feature adds $50 a month — the same $50 whether you are Tier 1 or Tier 3 — which makes it $149, $199 or $249. From the third onward the extra features come at 20% off: a third adds $80 over your tier price rather than another full $50, so three come to $179, $229 or $279, and all four to $219, $269 or $319. Adding one later moves you to the next line from your next invoice and changes nothing else, and paying yearly takes the same 20% off whichever line you land on. Link hubs, WiFi and socials ride along free on every tier and never count as a feature.
Your location name, and whatever the feature you started with needs — a Google Maps link for reviews, a menu link for menus, your team's names for Staff Performance.
An email address that a real person reads.
Ten minutes, once.
That is the whole setup, and if you take plaques we do even this part for you. Adding a second location later is a switch, not a new account — and on Tier 2 or Tier 3 it is already inside the price you are paying.
See it with your own listing in it
Bring up your Google page on the walkthrough and we will wire a live plaque to it in front of you, then tap it.
