Pick it up and turn it over
Every piece, in every finish, rendered from the same artwork we send to print. Drag it, spin it, look at the edge — then drop it onto a counter the colour of yours. This is what turns up in the box.
Three parts, none of them clever
A passive chip
A 32 mm coin sitting under the print, with no battery and no power of its own — the phone's own field wakes it for the fraction of a second it takes to hand over a link. Review plaques carry an NTAG213; the round plaques carry an NTAG215, which has memory to spare for the extra work they do. Nothing to charge, nothing to replace, nothing to fail at 4pm on a Saturday.
Cast acrylic
Not metal, and that is a decision rather than a saving: NFC will not read through metal, so a metal plaque is a plaque that fails in front of a customer. Acrylic takes the print cleanly, keeps its edge, and wipes down at the end of service like everything else on your counter.
An adhesive base
3M VHB across the whole base, so it sits flat and stays put on timber, stone or laminate. Leave it loose on the counter if you would rather move it around — the weight is enough that it does not skate.
One thing worth knowing, because it decides where a plaque can go: NFC does not read through metal. If your counter is stainless or zinc, the plaque sits on top of it, never underneath, and we work that out on the walkthrough. The same rule is why the staff card runs on a plastic reel and never a metal-faced one.
The staff card is built differently to the plaques: it is a laminated PVC credit card, 0.76 mm thick, with the chip sealed into the core during manufacture rather than fixed to the back. PVC is the native material for NFC, so it reads better than through acrylic.
The plaques are a one-off purchase and you can stop there: bought outright, installed by us, nothing monthly and nothing to sign. We would rather you took the software — it is what lets us repoint a plaque, report on it and actually move the numbers — but it is not a condition of buying. The dashboard is a separate subscription you take when you want it. Without it, each chip is written straight to your own destination — your Google review page, your menu — and the tap never touches us at all. Add the software a year later and we come out and re-point the same chips where they sit — a site visit, quoted at the time. You keep the same plaques in the same spots and nothing is prised off a wall. What a floor comes to is quoted in person rather than printed here.
Choose the one your room already owns
Every finish is made in both shapes — the round ordering plaque and the square review plaque. Hover any of them to turn it, or drag it yourself.
Sand
The default. Warm paper tone that sits into timber and terrazzo without drawing a line around itself.
Ink
Near-black with brass detail. The one for dark fit-outs, bars and anywhere the counter is already dark.
Chalk
Clean white. Disappears on marble and white stone, reads loudest from a distance.
Forest
Deep green with brass. The one for locations with plants, tile and colour already in play.
The same four, in the staff card
Sand
Ink
Chalk
Forest
The same four, in the review plaque
Sand
Ink
Chalk
Forest
When you want it read from across the room
The round plaque is quiet on purpose and says nothing about reviews — it is the one you point at a menu, a booking page or an event. The review plaque does the opposite: five brass stars, LEAVE US A REVIEW across the face and the tap instruction underneath, so a customer works out what it is from across the counter.
Same software and the same four finishes, but not the same chip: the review plaque carries an NTAG213, which is all a single review link needs, while the round plaques carry an NTAG215 for the heavier work they do. Locations generally run the review plaque at the register where the ask happens, and round plaques on the tables, where each one reports separately.
Your branding instead of ours
Custom plaques carry your logo, your colours and your wording, printed to the same spec. They take about a week longer to land than a stock finish.
Custom is quoted per job rather than off a list, because the cost genuinely moves with the work: the size and shape you want, the finish, how many colours the artwork needs and how intricate the logo is to reproduce at 90 mm. A one-colour wordmark and a detailed crest are not the same job.
Most locations start with a stock finish and move to custom once they have seen a month of numbers — worth deciding on the numbers rather than on the idea.
Same form as a walkthrough. Tell us what you have in mind and we will price it.
3 mm thick, and the same every time
Each plaque is drawn to a single master file with a fixed footprint, 3 mm thickness, chip window and print bleed. The one on your counter in March matches the one you add in September.
Cast acrylic, 3 mm · Ø90 mm round · 100 × 100 mm square · Ø32 mm chip window (NTAG215 round, NTAG213 review) · full-base 3M VHB · four stock finishes.
The one that moves with the person
The plaques wait for someone to walk past. The staff card goes to them: a credit-card-sized NFC card on a retractable reel at the belt or apron tie. Your staff member pulls it out, the customer taps it, and it snaps back to the hip.
Because each card is encoded to one person, the rating attributes to whoever actually asked — which is how the dashboard ranks your team inside that location, and how the argument about who remembers to ask finally gets settled.
No name is printed on it. Identity lives in the chip, so when someone leaves you reassign the card on the dashboard instead of reprinting anything.
Every measurement, to the tenth
Drawn from the same spec sheet the printer works to. Hover or tap a measurement to find it on the drawing, and switch views to see the chip and the adhesive.
- Round plaqueØ 90.0 mm
- Square plaque100 × 100 mm
- Plaque thickness3.0 mm
- Staff card54.0 × 85.6 mm
- Card thickness0.76 mm (CR80)
- Card corner radiusR 3.18 mm
- Card reel slot14 × 3 mm, 5 mm from top
- Chip windowØ 32.0 mm, centred
- Review plaque chipNTAG213
- Round plaque chipNTAG215
- Brass ringØ 88.1 · 0.5 stroke
- Hairline ringØ 82.2 mm
- Headline (ORDER HERE)50.8 mm wide
- Divider rule20.3 mm
- Adhesive3M VHB, Ø 86 mm
- Edge breakR0.5 all round
- BodyCast acrylic, polished edge
Identical across all four finishes — only the fill colours change. Every plaque is 3 mm thick. The drawing above is the round plaque; the square review plaque is a 100 × 100 mm envelope — measured to sharp corners, before the radius is taken off — at the same thickness. The staff card is a standard CR80 credit card, 54 × 85.6 × 0.76 mm, with a 14 × 3 mm badge slot punched at manufacture.
Hold one
A render is a render. We will bring the real thing to your counter, put it down, and let you tap it with your own phone. Ten minutes.