Nudge Tags
Questions

The ones people actually ask

Including the awkward ones. If yours is not here, ring us — the number is at the bottom of every page.

Money

What does it cost?

A one-off setup fee, then a monthly rate for each plaque, and that rate drops as you take more. What it comes to depends on how many plaques your floor needs and whether you want them carrying your branding instead of ours.

We price it in person, standing in the venue with a plaque on the table. Not because it is a secret — because guessing at it from a web page gets it wrong in both directions.

Can't I just buy one of these online for fifty bucks?

Yes, and it would work. It would point at one fixed link forever, tell you nothing about whether anyone used it, and be your job to set up and redo when something changes.

That is the honest difference. The sticker is cheap. The service is the product.

Is there a contract?

Month to month, thirty days' notice, no exit fee. There is a short service agreement that says what we do, what you pay and what happens if either of us stops — you get a copy before you sign anything.

What happens if we cancel?

The plaques stop pointing anywhere. The link runs through our system, which is exactly what lets us redirect it and measure it, so it goes quiet when the service does.

Keep the plaques. They are yours. Any reviews you collected are yours too — they live on your Google listing and have nothing to do with us.

The plaque

Is this only for Google reviews?

No, and this is the thing most people get wrong about us. The square plaques are built for reviews — stars, the word REVIEW, the lot. The round plaques carry none of that and point wherever you like: your menu, ordering, bookings, a wine list, an event, your Instagram.

Because each plaque has its own link, the round ones also tell you which table is tapping and when — which is the part venues end up caring about once the menu is on there.

What if a customer has an old phone?

Nearly every phone made in the last several years reads a tag with the screen simply unlocked — no app, no camera, nothing to open. A small number of much older handsets cannot, and for those the plaque does nothing.

What is it actually made of?

Cast acrylic, 90 mm across and 8 mm deep, with the chip set into the base. Acrylic rather than metal on purpose: NFC will not read through metal, so a metal plaque is a plaque that fails in front of a customer.

Can we run different plaques pointing at different things?

Yes, and most venues end up doing exactly that. Review plaques at the register, menu plaques on the tables, something seasonal near the door. Each one is set separately and reported separately.

Does it need power, wifi or an app?

None of the three. The chip is passive — the customer's phone powers it for the fraction of a second the read takes. Nothing to charge, nothing to connect, nothing to install. The customer's own mobile data or your wifi loads the page after that, same as any link.

Where can it go? Our counter is stainless steel.

On top of the steel, not under it — NFC will not read through metal. Timber, stone, laminate and glass are all fine. We sort placement out on the walkthrough and test each plaque with a real phone before we leave.

How often can we change where a plaque points?

As often as you like, and it is included. A promotion for one weekend and back again on Monday is a normal week for some venues. We change it on our end — nobody touches the plaque, and nothing gets reprinted.

How long does it take to get running?

About a week from the walkthrough. We build the links, program the chips, print, then bring them in and place them with you, testing each one with a real phone before we leave.

Do the plaques need cleaning or maintenance?

Wipe them down with everything else. There is no battery, no charging port and no moving part — the chip is sealed under the print and has no wear item in it.

What if one gets damaged or goes missing?

Tell us and we replace it, reprogrammed to the same destination so nothing on your side changes. Venues lose the occasional one to a busy Saturday — it is not a drama.

Can it have our branding instead of yours?

Yes. Custom plaques carry your logo, colours and wording, printed to the same spec, for a small monthly addition per plaque. Most venues start standard and switch once they have seen a month of numbers.

How many do we need?

More than you think. They cost us a few dollars each and the whole thing works better with one on every table than one by the register — the per-plaque rate is built so that saturating a room is the sensible choice rather than the expensive one.

Reviews, honestly

Are you writing or buying the reviews?

No. Both break Google's policies, both get listings penalised, and neither survives a customer reading them. We remove the friction for real customers leaving real reviews. That is the entire mechanism.

Does this hide bad reviews?

Not by default, and we will not help you make it do that. Sending only happy customers to Google — review gating — breaches Google's policies and sits badly with Australian consumer law.

So new accounts start with every rating going straight to Google. If you turn on private routing later, the feedback page still carries a public review link, so a customer who wants to say it publicly always can.

What if we get more bad reviews?

You will hear about the bad experiences either way. The question is whether you hear about them from the customer on the day or from Google a week later. Venues that read the private notes and act on them tend to see the public rating go up, not down.

How do we know it is working?

Your review count today is a number. In sixty days it is a different number, and every tap in between is in the dashboard with a date on it. It is the one thing on this website you can check without us.

Data and support

What do you collect about our customers?

That a tap happened, on which plaque, and when. Not who they are. If someone leaves private feedback we hold what they typed and any contact detail they chose to give, and that is passed to you. Full detail is in the privacy notice.

Who do we call when something breaks?

Us, directly, on 0481 118 358 or at contact@nudgetags.com. We are in Brisbane, we installed it, and there is no support queue between you and the person who set it up.

Do you work outside Brisbane?

The plaques post anywhere in Australia and the software does not care where you are. The in-person walkthrough and install is a Brisbane and Gold Coast thing for now — if you are further out, we will do the setup remotely and send them ready to place.

Still deciding?

Ask us the question that is actually stopping you. If the answer is "this isn't for you", we will say that.