The ones people actually ask

Two things, bought separately, and only one of them recurs. The plaques are a one-off purchase — you buy them, we install them, and they are yours. What that comes to depends on how many your floor needs and whether they carry your branding instead of ours, so we price that in person rather than guessing at it from a web page.

The software is a separate subscription, and it is up to you whether you take it — though it is the part we would push you towards. One price for the business, not per plaque and not per person: $99, $149 or $199 a month depending on the size of the business, or 20% less paid yearly. That buys one feature, and you pick which — Google Reviews, Menus, Staff Performance or Staff Attendance. A second adds $50 a month, the same $50 at every tier, so $149, $199 or $249. From the third onward the extras come at 20% off: a third adds $80 over your tier price rather than another full $50 — $179, $229 or $279 — and all four add $120, so $219, $269 or $319. Link hubs, WiFi and socials ride along free and never count as a feature.

Your tier also sets how many locations that one price covers — one on Tier 1, up to three on Tier 2, up to five on Tier 3. It covers them; it does not charge again for each of them. More than five locations is Enterprise, quoted for the group instead, with no list price at all.

All figures are Australian dollars.

No. You can buy the plaques on their own, install included, and pay nothing monthly. There is no agreement to sign for a plaques-only purchase. We set each one to the destination you want and it opens there when a customer taps it.

We would still push you towards it. The plaques on their own are a fixed sign that happens to be tappable. The software is what lets us repoint one from a phone, show you what is actually being tapped, and tell you whether any of it is working — which is to say most of what we can do to help a business lives on that side of the line.

What you give up is everything the subscription runs: changing where a plaque points from your phone, the tap counts by plaque, table and hour, the rating routing and the private feedback inbox.

Nothing has to be replaced if you change your mind. Bought without the software, each chip is written straight to your own page — your Google review link or your menu — and the tap never involves us. Add the dashboard a year later and we come out and re-point the same chips where they sit. That visit is quoted at the time — it is real work, one plaque at a time — but nothing is reprinted, nothing is replaced, and nothing is prised off a wall.

Two of the four work this way: Google Reviews and Menus can be sold as plaques alone, because they have somewhere of your own to point. Staff Performance and Staff Attendance cannot — the page a staff card opens is one we generate for whoever is holding it, so those need the software to exist at all.

Not when you buy plaques. Plaques on their own are a one-off purchase with nothing to sign — no agreement, no term, no notice period.

And not on your first day of software either. The first 30 days of a subscription run with no contract, whether you start it alongside the plaques or a year later. You pay for that month. On day 23 we send you a written report on what actually happened at your location, and you have a week to decide.

Continue past 30 days and that is when an agreement begins and a minimum term is set — in plain figures, before you sign. Do not continue, and software access ends while you keep the plaques.

Adding a feature later never starts a new contract. Begin on menus and add reviews six months in and the price changes from the next billing date; nothing else does, and you are not asked to sign again.

The agreement itself is short: what we do, what you pay, the minimum term and what happens if either of us stops. Notice is thirty days in writing, and the early-termination fee is written into it in plain figures before you sign rather than sprung on you later. You get a copy to read first.

Yes, and plenty of locations should. Google Reviews, Menus, Staff Performance and Staff Attendance are four jobs of equal standing, not a plan and its extras — you start with whichever one you actually have a problem with. A location that starts with menus pays what a location that starts with reviews pays.

The price depends on the size of the business and how many features you run, never on which one you picked first.

A second one adds $50 a month — the same $50 whether you are Tier 1 or Tier 3 — so $149, $199 or $249 all up. From the third onward the extras come at 20% off: a third adds $80 over your tier price rather than another full $50, so running all three comes to $179, $229 or $279. All four add $120 over the tier price: $219, $269 or $319.

The discount starts at the third on purpose — a business running everything is the one we least want to lose. You can add one at any point and it moves you to the next line from your next invoice, and the 20% yearly discount applies wherever you land.

One price for the business, and your tier sets how many locations that price covers. Tier 1 covers one location. Tier 2 covers up to three. Tier 3 covers up to five.

It is a ceiling, not a multiplier. Three shops on Tier 2 pay $149 a month between them, not $149 each — so going from one shop to three costs nothing more every month. Every location still gets its own space, its own destinations, its own team and its own numbers, with one switch to see the group.

Open one past what your tier covers and you move up from your next invoice. Not at renewal, and not pro-rated part way through a month — the new tier price simply starts on the next bill, and nothing is backdated. (A size band works the other way: outgrow that one and you move at renewal.)

Past five locations you are into Enterprise, and there is no list price on it. A group that size gets quoted as a group rather than squeezed into a band built for a single room, so it starts with a conversation — tell us what you run and we will price it with you.

Yes, and it would work. It would point at one fixed link forever, tell you nothing about whether anyone used it, and be your job to set up and redo when something changes.

Ours turn up programmed and installed, and on the software they point at a link we run rather than one printed onto the chip — which is what lets the same plaque be repointed and counted. Bought on their own they carry your own page directly, and we re-point them on a visit if you take the software later. That is the honest difference. The sticker is cheap; the work around it is the product.

You stop paying and the plaques keep opening where they are set, the same as they would for a location that bought plaques and never took the software. What ends is what the subscription pays for: changing where a plaque points, the tap counts, the rating routing and the private feedback inbox.

The plaques stay with you — you bought them outright, and they do not come back to us whether they carry your branding or ours. Ending a minimum term early carries an early-termination fee, set out in your agreement. Leaving inside the first 30 days carries none, because there is no agreement yet.

The reviews are yours either way — they live on your Google listing and have nothing to do with us.

No, and this is the thing most people get wrong about us. The square plaques are built for reviews — stars, the word REVIEW, the lot. The round plaques carry none of that and point wherever you like: your menu, ordering, bookings, a wine list, an event, your Instagram.

Because each plaque has its own link, the round ones also tell you which table is tapping and when — which is the part locations end up caring about once the menu is on there.

Nearly every phone made in the last several years reads a tag with the screen simply unlocked — no app, no camera, nothing to open. A small number of much older handsets cannot, and for those the plaque does nothing.

Cast acrylic, 3 mm thick. The round plaque is Ø90 mm and the square review plaque is 100 × 100 mm, with a 32 mm chip set into the base — an NTAG213 on the review plaques, an NTAG215 on the round ones. Acrylic rather than metal on purpose: NFC will not read through metal, so a metal plaque is a plaque that fails in front of a customer.

Yes, and most locations end up doing exactly that. Review plaques at the register, menu plaques on the tables, something seasonal near the door. Each one is set separately and reported separately.

None of the three. The chip is passive — the customer's phone powers it for the fraction of a second the read takes. Nothing to charge, nothing to connect, nothing to install. The customer's own mobile data or your wifi loads the page after that, same as any link.

On top of the steel, not under it — NFC will not read through metal. Timber, stone, laminate and glass are all fine. We sort placement out on the walkthrough and test each plaque with a real phone before we leave.

As often as you like, and it is included. A promotion for one weekend and back again on Monday is a normal week for some locations. We change it on our end — nobody touches the plaque, and nothing gets reprinted.

About a week from the walkthrough. We build the links, program the chips, print, then bring them in and place them with you, testing each one with a real phone before we leave.

Wipe them down with everything else. There is no battery, no charging port and no moving part — the chip is sealed under the print and has no wear item in it.

Tell us and we replace it, reprogrammed to the same destination so nothing on your side changes. Locations lose the occasional one to a busy Saturday — it is not a drama.

Yes. Custom plaques carry your logo, colours and wording, printed to the same spec. Custom is quoted per job rather than off a price list, because the cost moves with the work — the size and shape, the finish, how many colours the artwork needs and how intricate the logo is to hold at 90 mm.

Tell us what you have in mind on the enquiry form and we will price it. Most locations start with a stock finish and switch once they have seen a month of numbers.

More than you think. A plaque nobody walks past is a plaque doing nothing, and one by the register misses every table. The subscription is one price for the business rather than a rate per plaque, so covering the room properly costs nothing extra every month — we work the number out with you on the walkthrough.

Yes, and it is built for it. Each location is kept separate, with its own destinations, settings, team and numbers, and nothing from one leaks into another. One switch shows you the whole group at once when you want the overview.

On price it stays one subscription for the business: Tier 2 covers up to three locations and Tier 3 up to five, at the one price rather than a price each. More than five and we quote the group.

Yes. You send an invite link and they join. You can scope someone to a single location, or make them view-only so they can read the numbers without changing settings. Team members are free — the subscription is priced for the business, never per person.

Yes — that is what the staff card is for. Each person gets a credit-card-sized NFC card on a retractable reel at the belt or apron: they pull it out, the customer taps it, it snaps back. Because the card is encoded to that person, the rating attributes to them.

The dashboard then ranks the team inside that location. It is deliberately ranked within one room rather than across the group — comparing a quiet Tuesday to a full Saturday would only ever tell you which location is busier.

You reassign it on the dashboard, or issue a spare. Nothing is printed with a name and the link on the chip carries no name either — identity lives in your dashboard, not on the card — so turnover costs a couple of minutes rather than a reprint.

The person who left keeps their record. Their ratings stay under their name and the dates they worked, and whoever picks up the card starts from zero on it, so nobody inherits anyone else’s average.

No. The plaques are 3 mm cast acrylic we finish ourselves. The card is a standard CR80 credit card — 54 × 85.6 × 0.76 mm laminated PVC, the same build as a hotel key card — with the chip sealed into the core at manufacture. PVC is the native material for NFC, so it actually reads better than acrylic does.

One rule carries over: no metal. The reel is plastic, and nothing metal goes behind the card.

Yes — a PDF, a page, anything with a link. You can number your tables one at a time or a whole range at once, and then you can finally see which tables are busy and whether the people reading the menu go on to rate you.

Yes. Pause a single table, a single plaque, a whole location, or just the menu while reviews stay live. Nothing is reprinted and no piece is wasted — it goes quiet and comes back the moment you switch it on.

Only to read it. Nothing needs building: a summary writes itself every week and every month — taps, ratings, feedback and what moved — and waits for you as a PDF, with a notice on the dashboard when a new one is ready. Private feedback lands in the same place the day it is left. Most owners open it once a month, and that is a perfectly good way to run it.

Yes. The feedback inbox exports to a spreadsheet whenever you want it, and the reviews themselves were always yours — they live on your Google listing.

No. Both break Google's policies, both get listings penalised, and neither survives a customer reading them. We remove the friction for real customers leaving real reviews. That is the entire mechanism.

Only if they can still leave a public review, and with us they always can. Google’s policies prohibit review gating — asking only your happy customers to post publicly — and the ACCC takes the same view of quietly filtering criticism. So the flow is built the other way round.

You pick a rating threshold. At or above it, a customer goes straight to your Google listing with the review box open. Below it, they reach a private note that comes to you — and that screen always carries a link to review you publicly. It is not a setting, it cannot be switched off, and the note under the button says in plain words that writing to you is not a substitute for a public review.

Set the threshold to every rating and everyone goes to Google. You still see the complaint first.

You will hear about the bad experiences either way. The question is whether you hear about them from the customer on the day or from Google a week later. Locations that read the private notes and act on them tend to see the public rating go up, not down.

Your review count today is a number. In sixty days it is a different number, and every tap in between is in the dashboard with a date, an hour and a table on it. We also track your Google rating over time, so the change is a line rather than a feeling. It is the one thing on this website you can check without us.

That a tap happened, on which plaque, and when. Not who they are. If someone leaves private feedback we hold what they typed and any contact detail they chose to give, and that is passed to you. Full detail is in the privacy notice.

Us, directly, on 0481 118 358 or at contact@nudgetags.com. We are in Brisbane, we installed it, and there is no support queue between you and the person who set it up.

The plaques post anywhere in Australia and the software does not care where you are. The in-person walkthrough and install is a Brisbane and Gold Coast thing for now — if you are further out, we will do the setup remotely and send them ready to place.