The tap is the easy part
Any tag can open a link. What matters is whose link it is. Every Nudge plaque points at an address we run — and everything useful about the product falls out of that one decision.
What happens in the two seconds
A field, not a signal
A phone held near the plaque powers the chip with its own field. The chip hands back a short web address. No pairing, no app, no Bluetooth, no battery in the plaque. On an iPhone or a recent Android, this happens with the screen unlocked and nothing else open.
A redirect we control
The address is ours, not your raw Google link. It is looked up in our system and forwarded on. The forward happens in a few hundredths of a second, and to the customer it looks like the destination simply opened.
Where they land depends on you
Straight to your Google review page. Or through a one-tap rating first, so a customer who had a bad visit can tell you privately instead of publicly. Your setting, changed whenever you like.
The tap is counted
Which plaque, what day, what hour. Not who — we do not want their identity and we do not collect it. Enough to know that the plaque by the window earns its place and the one on the till does nothing.
The plaque never has to change
Because the destination lives in software rather than in the print, nothing physical is ever out of date.
- Point every plaque at your booking page for a fortnight, then back to reviews.
- Point the ones on tables somewhere different to the one on the counter.
- Move a plaque to a second venue and repoint it in a few seconds.
- Change your Google listing URL and change it in one place, not on forty plaques.
This is also the honest reason there is a monthly fee. If the link were printed on the plaque, there would be nothing to run and nothing to charge you for.
One plaque, four jobs in a year
January it points at your summer menu. March at a booking page for a long weekend. June at the review flow while you push your rating up. September at an event you are selling tickets to. Same plaque, same spot on the counter, never reprinted.
Setup is a conversation and a week
Walkthrough
Ten minutes in your venue. We look at the counters and the tables and work out how many plaques the room takes.
Setup
We find your Google listing, build the links, program the chips and print. You do not touch any of it.
Install
We bring them in and place them with you. Every plaque gets tested with a real phone before we leave.
Report
Taps and reviews, monthly, with what changed. If a plaque is doing nothing, we move it.
Three things this will not do
It will not read through metal. NFC and steel do not get along. On a stainless counter the plaque goes on top, never underneath, and that is a placement decision we make on the walkthrough.
It will not work on every single phone. Nearly every phone made in the last several years reads a tag with the screen simply unlocked. A small number of much older handsets will not, and for those the plaque does nothing.
It will not fix a bad month. The plaque removes the friction between a customer who liked you and the thing you wanted them to do. If they did not like you, it will find that out faster — which is arguably more useful, and definitely less comfortable.