The tap is the easy part
Any tag can open a link. What matters is whose link it is. Every Nudge plaque points at an address we run — and everything useful about the product falls out of that one decision.
What happens in the two seconds
It is the same chain whether the customer taps a plaque on the counter, a plaque on their table, or the card clipped to a staff member's apron.
A field, not a signal
A phone held near the plaque — or near the staff card — powers the chip with its own field. The chip hands back a short web address. No pairing, no app, no Bluetooth, no battery in the plaque. On an iPhone or a recent Android, this happens with the screen unlocked and nothing else open.
A redirect we control
The address is ours, not your raw Google link. It is looked up in our system and forwarded on. The forward happens in a few hundredths of a second, and to the customer it looks like the destination simply opened.
Where they land depends on you
Straight to your Google review page. Or through a one-tap rating first, so a customer who had a bad visit can tell you privately instead of publicly. Your setting, changed whenever you like.
The tap is counted
Which plaque, which table, what day, what hour — taps and unique people, read in your location's own timezone, with the busiest tables ranked and the week drawn as an hour-by-day heatmap. Not who: we do not want their identity and we do not collect it. Enough to know the plaque by the window earns its place and the one on the till does nothing.
The plaque never has to change
Because the destination lives in software rather than in the print, nothing physical is ever out of date.
- Point every plaque at your booking page for a fortnight, then back to reviews.
- Point the ones on tables somewhere different to the one on the counter.
- Move a plaque to a second location and repoint it in a few seconds.
- Change your Google listing URL and change it in one place, not on forty plaques.
This is also the honest reason the software is a subscription rather than a one-off: if the link were printed on the plaque, there would be nothing to run and nothing to charge you for. A plaque bought on its own works differently: its chip is written straight to your own page — your Google review link, your menu — so it needs nothing of ours behind it. Picking the software up later means re-pointing those chips, which we do where they sit. It is a site visit and we quote it at the time, but the chips are rewritable in place, so nothing is reprinted, nothing is replaced and nothing is prised off a wall.
One plaque, four jobs in a year
January it points at your summer menu. March at a booking page for a long weekend. June at the review flow while you push your rating up. September at an event you are selling tickets to. Same plaque, same spot on the counter, never reprinted.
You can also just switch one off. A single table, a single plaque, the menu while reviews stay live — it goes quiet and comes straight back when you turn it on, with nothing reprinted either way.
Setup is a conversation and a week
Walkthrough
Ten minutes in your location. We look at the counters and the tables and work out how many plaques the room takes.
Setup
We turn your Google Maps link into one that opens the review box directly, add a menu link if you want one, number your tables, build a separate link for every placement, then program and print. You do not touch any of it.
Install
We bring them in and place them with you, and hand out the staff cards on their reels. Every piece gets tested with a real phone before we leave.
Report
A summary writes itself every week and every month — taps, ratings, feedback and what moved — and waits in the app as a PDF. If a plaque is doing nothing, we move it.
Three things this will not do
It will not read through metal. NFC and steel do not get along, which is why every plaque is 3 mm cast acrylic rather than metal. On a stainless counter the plaque goes on top, never underneath, and that is a placement decision we make on the walkthrough.
It will not work on every single phone. Nearly every phone made in the last several years reads a tag with the screen simply unlocked. A small number of much older handsets will not, and for those the plaque does nothing.
It will not fix a bad month. The plaque removes the friction between a customer who liked you and the thing you wanted them to do. If they did not like you, it will find that out faster — which is arguably more useful, and definitely less comfortable.